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LEARN + GROW

TIP OF THE WEEK: RETAIL STORY-TELLING

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Revamp Your Retail

Transform your space with A STRONG BRAND STORY

If you are experiencing slowed retail sales or planning for a retail renovation, consider re-inventing the shopping experience with your unique brand story.  I call this “Story Telling”.   For this, weave your brand story into every aspect of your retail display area including focal point walls and graphics.  For example, if your business emphasizes health and science, consider a warm minimalistic vibe with architectural lighting and informational visuals.  If your brand is luxury and upscale, consider more of a boutique-like setting.  This creates authenticity, which leads to trust.  Credibility is a deciding factor in retail purchases and leads to increased sales.

WEAVE YOUR BRAND STORY INTO YOUR RETAIL SPACE

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